Do you remember a time when you came into a class and you were the only one who did the reading? It feels pretty good to have that leg up on everyone else. And you were probably the teacher’s favorite that day, too.
When you think about huge, high-level IT concerns, your first thought is unlikely the lowly file. You know: a word document or an mp3. Why would you jump there first? Actually, because unstructured data (i.e. files) is the largest area of data growth on the planet right now.